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Sunday, April 6, 2014

Billion Dollar Bank Of America Needs Chump Change

By Anne Trimble


Only 4 years ago, the government made use of taxpayer's cash to pay $45 million to rescue financial institutions of America from failing like the Bank of America. Despite that noble effort, this financial institution has been implicated in many investigations for deceptive financial doings ranging from foreign-exchange to home loans. Consequently, it has paid millions in litigation. Now, the second-largest bank in this nation in terms of assets needs to grab $4.95 from individuals who are barely making it in this economy and are so desperate to get a bank account that they will accept one without any ancillary services. Is this just a sign of frugal banking practices or a sign of something larger taking place, perhaps like a tiny zit that becomes malignant. There is something weird going on here.

Bank of America has introduced a checkless checking account for a small, set fee of $4.95. This no-frills account will not allow overdrafts. It's a modest fee targeted toward low-income customers who just need a basic bank account. In itself, this seems like a small blip on the radar-not enough to alarm anyone, especially customers or lawmakers. Yet, this small change in their banking policy could hide a much more sinister story about the banking industry and the economy itself.

First, of all, here is why it's definitely very strange:

* In today's world of banking, no fuss, no benefits accounts are usually cost-free. Actually, cost-free checking is now the way banking is done.

2. This bank has actually been attempting to reintroduce the idea of a basic banking fee since 2011. The experiment started by asking banking clients in 3 states--namely, Arizona, Georgia, and Massachusetts--for a flat charge varying between $6 to $9 each month for a simple checking account. The suggestion did not work very well and the whole program was a mess. But, then, again in 2012, they tried it once more, and this time around 10 million consumers whined and complained about it.

* There are no waivers. While mega banks do have paid checking accounts, they also have certain conditions to waive the fee--like direct deposits, keeping a reasonable balance, etc.

Why is a multibillion dollar financial institution asking low-end consumers for petty cash? Why is it seeking a policy that that most other financial institutions consider too silly to think about? Is it from petty reasoning, unmitigated piggishness or hopeless necessity? Truthfully, our only hope as Americans is to not try and figure out this insanity but move our commitment from printed fiat money back to the only true cash, which is God's Money-- Gold and Silver.




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