Video marketing can be a successful avenue for attracting new students during the application procedure. In this article, we'll be using three University marketing videos as examples. Universities are perfect organizations to take advantage of video marketing, realizing full well that their target audience are modern, tech-savvy consumers, familiar with the rewards of video over copy. University marketing videos can take so many styles, promotional videos, course videos, event coverage, school videos and animations.
While it may seem a good idea to seek out non-professional production crews within your University walls; the student film society for example or the media production course. You must remember that the reputation of your institution is at stake when launching these promotional videos on the internet. If budget allows and you really want to wow your audience, then do try to secure the services of a professional video production crew. While the cost may be higher, so to will the quality.
Don't try and fabricate information or sentiment, use real students and teachers to give your video sincere authenticity and passion. To make certain you get natural sounding responses, stay clear of giving your participants scripted lines to read, instead put together good, open ended interview questions that will really encourage your subjects to elaborate on genuinely exceptional experiences. The video on studying a Masters in International Relations is a good example of genuine testimonial.
When selecting locations around your University, think about when you'll be shooting, whether there will be people around, and what the sound and light will be like. What buildings and environments do you want to display in your university marketing video and are there certain times that show them off best?
Once everything is organised, you're ready to get started on shooting your marketing video. It's very important that you get high-quality, professional looking footage. Consider subtle tracking moves, depth of field, professional 3-point lighting so make sure to shoot and re-shoot until you get everything right. Finally, take a look at our third example, Masters in Public Policy, which makes use of numerous of these production techniques. You may end up recording as much as 1 hour of footage for each edited minute in the final video.
Once your video is finalized you need to get it in front of your target market - online teens! YouTube is one of the most clear options, optimising either for the appropriate course title for those looking for choices, or your University name for prospective students who have narrowed down their choices. If at all possible, endeavor to make a variety of versions of your videos to cater for different marketing platforms and audiences.
While it may seem a good idea to seek out non-professional production crews within your University walls; the student film society for example or the media production course. You must remember that the reputation of your institution is at stake when launching these promotional videos on the internet. If budget allows and you really want to wow your audience, then do try to secure the services of a professional video production crew. While the cost may be higher, so to will the quality.
Don't try and fabricate information or sentiment, use real students and teachers to give your video sincere authenticity and passion. To make certain you get natural sounding responses, stay clear of giving your participants scripted lines to read, instead put together good, open ended interview questions that will really encourage your subjects to elaborate on genuinely exceptional experiences. The video on studying a Masters in International Relations is a good example of genuine testimonial.
When selecting locations around your University, think about when you'll be shooting, whether there will be people around, and what the sound and light will be like. What buildings and environments do you want to display in your university marketing video and are there certain times that show them off best?
Once everything is organised, you're ready to get started on shooting your marketing video. It's very important that you get high-quality, professional looking footage. Consider subtle tracking moves, depth of field, professional 3-point lighting so make sure to shoot and re-shoot until you get everything right. Finally, take a look at our third example, Masters in Public Policy, which makes use of numerous of these production techniques. You may end up recording as much as 1 hour of footage for each edited minute in the final video.
Once your video is finalized you need to get it in front of your target market - online teens! YouTube is one of the most clear options, optimising either for the appropriate course title for those looking for choices, or your University name for prospective students who have narrowed down their choices. If at all possible, endeavor to make a variety of versions of your videos to cater for different marketing platforms and audiences.
About the Author:
Alex Jones is a Politics Postgraduate from the University of East Anglia. Take a look at the videos in this article, Masters In Public Policy, or if International Relations is more for you, then consider a Masters in International Relations.
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